​The Iceberg Effect:
Where Marketing Magic Happens
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At DANA Elite Sales Club, we don’t just market — we emotionally engineer. We dive below the surface of traditional marketing to uncover the hidden emotional drivers that influence customer behavior. Flashy campaigns may attract attention, but deep connections inspire conversions.
SERVICES
The Iceberg Effect: Marketing That Goes Deeper
Picture an iceberg. What you see above the water — the stunning visuals, clever headlines, trending social posts — represents only 10% of the story. Most agencies operate in this realm. But beneath the surface lies the remaining 90%: the emotions, desires, fears, and psychological triggers that guide purchasing behavior.
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At DANA, we specialize in that invisible 90%. We empower brands to resonate emotionally, not just visually. When your message speaks to the heart, loyalty, advocacy, and revenue flourish.
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